Theatres have been working for centuries to overcome the problem that still challenges conference venues today – how to hold the audience’s interest on one topic for hours on end. No one ever leaves a three-hour play with their phone in hand and checking their email every ten minutes. But enter any similar conference session, and you will see people out with their phones in the second hour.
Theatres are built to ensure that each person in attendance can see the stage. The seats are angled in such a way that each attendee can view the stage. In contrast, the majority of conference rooms are flat and rectangular. Attendees may have to look at the back of others in attendance rather than the speaker. Also, the lights in theatre auditoriums are dimmed to reduce the distraction caused by other areas of the theatre. Conference rooms, however, typically leave the lights on for all attendees to be visible on their phones and laptops. For Conference Venues Chester, contact https://rowtonhallhotel.co.uk/conference-venues-chester/
Another aspect of theatre that is utilised within this medium is the concept of pacing. The medium incorporates intervals between performances to allow the audience to regain their focus and attention. This type of pacing is rarely utilised within the business world.
There is no need for red velvet seats or any lighting rig to achieve this goal. Borrowing from the concept of a theatre will allow you to create a space that earns and protects the audience’s attention.
