How to succeed with social media branding
Most successful brands have an active social media presence. It is imperative to remember, however, that social media strategies only work when they are 100% in line with a brand’s overall marketing strategy.
Branding is critical to success
To drive genuine success, social media channels need to speak to the brand they are representing. Branding is much more than a tagline and a logo, so you need to ensure that your social media channels prompt your ideal audience to connect your brand with very specific thoughts, feelings and ideas.
As an example, someone looking at the social media presence of the Mercedes car brand will likely think about luxury cars and high-end experiences, even if they haven’t personally driven a Mercedes vehicle before.
Achieving social media branding excellence
Working with marketing strategy consultants provides brands with a level of insider knowledge that isn’t easy to uncover through other means. However, it is important to scrutinise a consultant’s methodology for driving results, a good example of which can be seen here: www.reallyhelpfulmarketing.co.uk/specialist-services/marketing-strategy-consultant
Combining branding and social media
Whichever route you choose to take, getting social media branding right is imperative because it offers so many opportunities to connect with the right audience.
In 2021, more than 4.26 billion people worldwide were using social media and this number is set to reach 6 billion by 2027. But in order to maximise the value of any social media investment, it is imperative to ensure that every post is on message and aligned with a brand’s values.
For businesses, excellent social media branding starts with the process of selecting the right platforms to leverage. After all, there’s no point in using LinkedIn to advertise a T-Shirt brand.
After identifying the right platforms to target, it is imperative to ensure that every piece of content posted to that platform reflects your brand’s core messaging. However, this alone simply isn’t enough. Every interaction that occurs on that platform should be used as an opportunity to boost your brand’s reputation and standing in the marketplace, so every reply to a comment or direct message really does matter.
