Important information to include in a school prospectus
When designing a new prospectus for your education establishment, there is some essential information that must be included and a decision will need to be made about the running order. Here are some examples of vital information that prospective parents and students will need:
The cover should definitely include the school logo, name, address and contact details. Don’t forget to include the web address and any presence on social media. The inside cover or first page is usually reserved for a contents page.
The first or second page will ideally feature a welcome and introduction from the Headteacher and possibly other senior staff members. This should be closely followed by the school’s mission statement, ethos and values. When you want advice on School Prospectus Design, contact www.fsedesign.co.uk/school-prospectus-design
You will soon wish to start demonstrating the reasons for choosing your establishment and could include information about teaching methods employed and special facilities or opportunities which make your school unique and desirable.
A page of quotes from existing staff, parents and students is another great way to showcase the positivity of the environment and the lovely things the community has to say about the school, facilities and learning opportunities.
At some point, curriculum details with supporting statistics on the school’s exam successes should be included, as well as information on term dates, admission policies and any fee requirements.
The last page should be dedicated to closing statements and the inside back cover could contain a map of the premises. Don’t forget to further include contact information on the back cover as well as the front.
