Display advertising accounts for about 49% of all online advertising revenue across the globe. There are six important top-funnel options.
Banner Ads
Banner ads appear at the top of web pages and are designed to target the precise audience you’re looking for. They’re particularly effective in reinvolving interested buyers, and HTML 5 ads can now include interactive features and animations.
Native Ads
Advertorials mimic the style of the site that features them, and therein lies their strength. They carry an air of authority.
Video
Animated ads from designers such as //thebannermen.com/banners/animated-ads/html5/ have a 41% higher engagement rate than static advertising. If you want to explain complex concepts, this is the medium for you.
Interactive Ads
When potential buyers engage with interactive ads, they dwell longer on the content and have a higher emotional investment in the product or service advertised. They give the user full control over the experience, so they tend to be less advertising-averse.
Automated Ads
With AI heading towards its peak, automated ads are in an upswing. Machine learning and AI create the entire campaign on their own, replete with targeting and bid optimisation.
Social Media Display Ads
These are the social media version of display ads, but they appear as an ordinary user post that fits seamlessly into users’ feeds.
In the age of the internet, display ads have become the marketing powerhouses of the modern era. If you design and place them well, they can truly deliver an invested, interested audience that’s primed to buy.
