SEO Tips for a Better Ranking
Having a great position in the search engine results never happens by chance – achieving a spot on the coveted first page is typically achieved through careful SEO strategising.
A Quality Website
The algorithms that determine a website’s position in the SERPS (Search Engine Ranking Position) may vary with every update, but one thing that always matters is having a great-quality website. Check for tips on what the best websites currently look like, or work with a specialist in website design Surrey such as www.akikodesign.com/design/web-and-digital/.
Look beyond flashy graphics and make sure that key elements such as navigation are clear and easy for your visitors to use. And whilst featuring quality content is a must, don’t clutter your website so that it takes an age to load.
Keep People Interested
One thing that can really hurt your website’s SERPS position is visitors who “pogo” from your site right back to the results page. This suggests to the algorithm that your website is unable to deliver the relevant content that people want, so make sure that you present information in a way that is easy to read. Bullet-points, sub-headings and plenty of white space help here.
Add to Your Visuals
If your website features a lot of videos, audio or images, make sure that there’s plenty of textual content to accompany this. The search engines establish ranking using textual information but can’t assess other types of content. So add in those written posts to see your position in the rankings improve.
Include a Q and A
Adding a Question and Answer section featuring your keywords is an effective way to get your website included in the “featured snippets” results. This in turn is a great way to increase traffic to your website.
