Why Brands are Making More Exciting Logos
Brand logos have the power to ensure that a product or service is instantly recognisable. Logos are a visual sign of success and provide a means of communication with the consumer. It is crucial that brands and businesses have logos that evoke a sense of personality and familiarity.
Logos
Trends have shifted dramatically in recent times, with a rejection of minimalist design for brand logos. Many brands are now coming up with new concepts for their logos which are in line with a change in preferred aesthetics and visuals. Big brands such as Apple and Airbnb are examples of those who have shifted their visuals dramatically in recent times.
Nostalgia, retro, heritage, and Y2K-inspired looks are all big, with customers preferring to see wilder and livelier designs that do not reek of sameness. There is currently a penchant for tactile designs and sometimes even garish graphics, with major players in the consumer world shifting their branding to more exciting themes.
With many people spending an increasing amount of time on their smartphones and devices, there is a craving for messier and more nostalgic looks which exude physicality and pay homage to the real world and times gone by. There has been a firm and definite rejection of anything giving off an air of sterility.
Consumers are showing a preference for texture and tone in visuals, with options such as leather-look or paper-like appearances. This is in direct contrast to the flat, polished, and seamless logos of the past.
Design
Digital services such as Shopify web design https://www.etempa.co.uk/shopify-web-design are a one-stop shop for businesses looking to stand out from the crowd.
A specialist digital services company can offer a range of assistance, including a comprehensive, bespoke logo design service that is fully tailored to your business needs. Businesses can also benefit from web design and development, and digital branding assistance.
