How do display ads work?
Not yet sure what display ads are and if they will benefit your business? Keep reading to learn more.
What are display ads?
Display ads are advertisements – often in the form of visual banners – that appear on websites and apps owned by someone else. They are a great tool for boosting visibility and reaching desired target audiences. The aim of display ads is to grab attention while a user is playing a game or reading an article, for example, and convert them into a customer or subscriber.
Are display ads the right strategy for your brand?
Display ads might not be the best fit for every brand, but they certainly complement marketing campaigns when used correctly. To find out more about HTML 5 ads and how these could work in your favour, then consult web design professionals, such as thebannermen.com/banners/animated-ads/html5/, to find out how they may elevate your business strategy. Don’t leave your business’s future up to fate!
How do you get a banner ad placed?
Whether or not you’ve already teamed up with a tech company to help you launch your new marketing campaign, you may be wondering how brands actually get their banner ads placed on the various channels where they wish them to appear. There are a few different ways of doing this.
When you directly buy display ads, you approach a website and agree on a timeframe and price for your ads to appear. As you can imagine, without the know-how and industry connections, it can be hard to strike a deal with a big publisher directly, hence why this method is sometimes best left to the pros.
An easier alternative is for you to purchase space through ad networks such as Google. They then effectively sublet your ads to multiple sites based on your chosen preferences.
Finally, programmatic advertising provides you with the opportunity to buy and sell ad space via auction-based platforms. This type of display ad method gives you heaps of control, a much broader scope and also greater transparency over where your display ads appear.
