How do data analysts add value?

The purpose of a data collection company is to provide impartial and actionable insights to businesses, helping them to collect, store and use customer data to enhance their reputation, improve their customer service and comply with data protection laws and regulations.

Who works for a data collection company?

The people who work for data collection companies such as shepper.com/ are called data analysts. These people have specialist skill sets that enable them to work with businesses to achieve their specific goals by understanding and improving their data management training and processes.

How do data analysts add value?

A data analyst has a wide skill set that they can apply based on a business’s individual needs. They can extract, interpret and analyse data from across a range of sources, standardise business data, support automation to improve efficiency, audit data quality and create interactive dashboards that support decision making.

While much of the work performed by data analysts could be conducted by a reasonably competent and digitally astute member of staff, a data analyst will do the work more quickly and in a manner that is fully compliant with data protection regulations. Their specialist knowledge and experience allow them to interpret data confidently and use it to help businesses achieve their specified goals, whether improving the quality of their website or marketing material, reducing fraud, or evolving their product and service range to better align with customer expectations.

In conclusion, data analysts add value by expediting data analysis and interpretation, allowing businesses to exploit this information to become more resilient, profitable and compliant.