What is the difference between video ads and banner ads?
Both video ads and banner ads have their own set of unique benefits and understanding their differences can help you to make the right choice.
What are video ads?
Utilising audio and video to communicate a narrative or message, video adverts are ideally suited to streaming services, social media networks and video platforms like YouTube. High quality video advertisements are known for their ability to entertain, engage and educate audiences in an immersive way that makes a lasting impression on those who watch them.
What are banner ads?
Banner ads are also often referred to as HTML 5 ads and you’ve likely encountered many of them when browsing websites, social media, and apps. Banner ads, examples of which can be seen on thebannermen.com/banners/animated-ads/html5, can be either animated or static and typically utilise a combination of imagery, text and interactive elements to drive clicks and boost visits.
Are video or banner ads best for messaging and storytelling?
Video is an excellent storytelling medium, so well-crafted video ads can communicate messages to audiences in a way that really resonates. However, if you’ve got a clear and concise message you want to communicate, this can be easily achieved with banner ads.
How cost-effective are video and banner ads?
As explained in Google’s effective video ads guide, video ads need to capture and hold the attention of the viewer from the outset. So, from scripting and storyboarding to filming and editing, the creation of impactful video ads can be extremely resource heavy, which may require significant financial investment
Conversely, fewer resources are required to create and distribute high quality banner ads, which makes this form of advertising a viable option for a greater number of businesses.
Do video ads or banner ads have a wider reach?
Video adverts tend to perform better on platforms like YouTube, TikTok and Instagram, where there is already an audience keen to consume and engage with video content.
In many ways, banner ads are more versatile as they can perform well in a range of locations, including social media platforms, apps and websites.
