Any business owner can commission a website; however, this does not necessarily mean that your brand-new site will be an effective business tool. Not all sites are created equal, so what is it that makes some such a delight to use whilst others prove to be such a let-down?
Graphic designers and web developers strive to fulfil their clients’ dreams when it comes to creating beautiful and effective websites, yet far too many sites fail to deliver the great experience that customers are searching for. What could be going wrong? Perhaps more importantly, how can a business owner get it right?
One of the main problems is that business managers and owners tend to focus on their own likes and dislikes when commissioning a new website. This might seem reasonable, but it is a serious blind alley. You are not your customer and it is crucial to keep this fact in mind throughout the web design process.
This means that your entire focus should be on providing your customers with the experience they crave. Every visitor to your site should be able to find the information, products or services they require quickly and intuitively. This is the core philosophy at the heart of user experience, also known as UX.
According to a recent article in Entrepreneur, ensuring that your customers have the best possible online experience is paramount; in fact, the article recommends that website owners should strive to exceed customer expectations by creating sites that are a joy to use.
Choosing the right design team
Website design teams come in all shapes and sizes, from the lone developer working from home through to large organisations that offer a huge range of services, including digital marketing, keyword research and competitor analysis. Companies such as www.net9design.com, a website design company Gloucester-based but operating throughout the UK, offer a huge variety of services, such as web hosting, app development and e-commerce solutions. This makes them a great choice for anyone in need of a complex site boasting useful features.
Ask to see your web designer’s portfolio and visit other websites that they have designed. In this way, you can be certain of achieving a site that will attract – and convert – the right type of visitors, ensuring the best possible return on your investment.